We recently interviewed Lisa Turner who runs the natural soap company The Wrinkly Elephant with her husband, Stuart. Recently, we interviewed Lisa Turner. She runs The Wrinkly Elephant, a natural soap company with her husband Stuart. Our conversation covered everything from the legal ins and outs of the skincare industry to Lisa’s experience with Shopify, our top-rated ecommerce website builder. Our conversation covered everything, from the legal aspects of the skincare industry to Lisa’s experience with Shopify – our top-rated website builder.
The brand prides itself on producing products with natural and sustainable ingredients, promoting and encouraging self-care to its customers. The brand is proud to produce products with natural, sustainable ingredients and promote and encourage self-care among its customers. Despite seeing a surge in sales during the pandemic, The Wrinkly Elephant is now having to tackle a new wave of hurdles, namely the cost of living crisis. The Wrinkly elephant is facing a new set of challenges, including the cost of living crisis, despite experiencing a sales surge during the pandemic. We find out how The Wrinkly Elephant is facing these challenges head-on. Find out how The Wrinkly Elephant is tackling these challenges.
“Be consistent with your brand message and what you want in your product line.” Be consistent with the brand message you want to convey and the products that you want to sell. The Wrinkly Elephant showcases its natural soap products on its Shopify website. The Wrinkly Elephant’s Shopify website features its natural soap products.
Crafting a Business
“I’m Lisa and I’m the founder and co-owner of The Wrinkly Elephant Company Ltd.” I am Lisa, the founder and co-owner of The Wrinkly Elephant Company Ltd. I now work alongside my husband Stuart, making handmade soap, bath, and body products. I now make handmade soaps, bath, and body products with my husband Stuart. We pride ourselves on making products with natural ingredients that are good for your skin and encourage that self-care that everyone needs. We are proud to make products that are made with natural ingredients and that are good for the skin.
I started in 2017, perfecting my recipes and having them assessed and registered with the EU portal which has now been replaced by the UK portal. I began in 2017, perfecting recipes and registering them with the EU portal, which is now replaced by the UK Portal. I originally started from my self-contained soap room at home – a converted garage that is linked to the home. I started in my own soap room, a converted garage connected to my home.
I set my website up and started selling in 2018. In 2018, I launched my website and began selling. To begin with, it was mostly at craft fairs, but I quickly started to build up a community on social media, mostly Instagram. I started out selling at craft fairs. But, I quickly built a community, mainly on Instagram.
COVID hit and craft fairs stopped but, fortunately, my online presence through Instagram meant we continued to sell. COVID was a big hit, and craft fairs ceased. Fortunately, my Instagram presence allowed us to continue selling. We had incredible growth over COVID and Christmas 2020. We saw incredible growth during COVID and the Christmas 2020 season. It continued into 2021 so we moved into a unit. We moved into an apartment in 2021 as the growth continued.
We were there for two years and, at the end of 2022, we won a Worcestershire Small Business Award for product development. We were there for 2 years, and at the end 2022 we won a Worcestershire Small Business Award in product development.
However, with the cost of the rent, car park charges, and energy rising, plus a fall in sales, we decided to move the business back home where we originally started in the part of our garage that is converted into a soap studio. We decided to move our business back home, where we started, in the part of the garage that was converted into a studio for soaps. We still mainly sell online, but craft fairs are beginning to pick up again, so we’re doing a few of the larger ones to grow the brand again. We still sell mainly online, but craft shows are starting to pick back up, so we are doing some of the bigger ones to grow our brand again.
Setting Your Own Schedule
“The best part about my daily work is that I’m in control of what I want to do that day.” The best thing about my work is that I can decide what I do each day. What I love most about it all is that I love being creative with my products and packaging and knowing that it’s something I put together myself. I love that I can be creative with my packaging and products, and that I know that I made it myself.
It’s such a strange feeling when I get customer reviews of how they love the products or pictures of my products in their bathrooms. It’s a strange feeling to receive customer reviews or pictures of the products in their bathrooms. It’s a very proud moment and probably one I need to think about more often. It’s an incredibly proud moment, and one I should probably think about more often.
On a daily basis, I try to start my day by doing something for myself. Every day, I start my day with something that is for me. My products are all about self-care so I need to practice it myself – I love to start the day with an exercise session. My products are about self-care, so I have to practice it. I love to begin the day with a workout. It sets me up for the day and then, of course, showering with one of our lovely products. It gets me ready for the day, and I then shower with one of our lovely bath products.
Then it’s generally checking emails and social media first while having breakfast. It’s usually checking email and social media while eating breakfast. Stu, my husband, will then package up any orders that have come in overnight or from the afternoon before and get them taken to the Royal Mail delivery office. Stu, my hubby, will then package any orders that came in overnight or the day before and have them delivered to the Royal Mail delivery offices.
Then, depending on what stock I have I will probably spend a couple of days a week making soap. I may spend a few days a week, depending on the stock I have, making soap. Sometimes this may be every week, sometimes I do a week of just soap making so I then concentrate on the other products the rest of the month. Sometimes I make soap every week. Other times, I only make soap for a week and then focus on other products the rest the month. It depends on how orders are coming through, and which products are popular. It depends on the number of orders and which products are most popular.
I would say I generally finish mid-afternoon, but will probably spend time on my laptop researching or updating myself on what’s happening within the industry. I finish my work around mid-afternoon but spend some time on the laptop to research or update myself on what is happening in the industry.
Fridays are normally the day that I catch up on admin – this can be anything from planning my social media content for the following week, answering more in-depth emails, updating the website, taking new pictures of products, or experimenting with new scents or new products. Fridays are the days I catch up with admin. This can include planning my social media content, answering more detailed emails, updating the site, taking new photos of products, or trying out new scents and products.
Once a month, Stu and I will sit down and think about what events we want to do the following month or even for the next few months. Once a week, Stu and myself will sit down to discuss what we want to do for the month following or even the next few months. Christmas ones have to be booked early! Book Christmas events early! We do have a business plan that we try to update on a yearly basis, but we try to set some quarterly targets so that we have a plan of where we want to be. We have a business strategy that we update annually, but we also set quarterly targets to help us know where we are going.
Within this, we will set meetings that will decide on seasonal offers and products and when we’re to launch any new ones. We will have meetings to decide on seasonal products and offers, and when we are going to launch new ones.
Finding Family Time
“I have three boys who are all adults now so when I started this business it was really something about ‘doing something for me’.” I have three sons who are now all adults, so when I started my business it was about “doing some thing for me”. I was fed up with working for someone else and wanted to be able to do what I wanted when I wanted. I was tired of working for others and wanted to do whatever I wanted, when I wanted. I had always had good feedback that I was a hard worker, so I knew I could do things for myself. I had always received positive feedback about my work
